The Secret Formula: The Fascinating Story of Coca-ColaCoca-Cola is one of the most beloved and recognizable brands in the world. But how did this carbonated
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Show full title By Frederick Allen 3.5 / 5 ( 18 ratings ) About this ebook A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Book details Book preview Table of contents Citations About This Book A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly ).
Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings
For over 125 years, Coca-Cola has managed to keep its recipe secret. Many other rivals attempted to hack the Coca-Cola formula, but their efforts were futile. As per myth, only two people have ever seen the secret recipe. But, regardless of how many individuals have seen the recipe, one thing is certain: the corporation has gone above and
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